I Didn't Learn Business from a Textbook. I Learned It from 35+ Years in the Trenches.
Most agency owners come from marketing. I come from running a business. That changes everything.
From Business Owner to AI-Powered Growth Partner
For over 16 years, my world was inventory, staffing, and razor-thin margins. I didn't just run a business; I mastered the art of scaling one while simultaneously launching and operating a second location for nearly a decade.
During those 35+ combined years of business ownership and professional promotion, I learned the value of a dollar and the high cost of inefficiency. I lived by a simple mantra: 'If it doesn't work, you fix it. If you can't fix it, you build something better.'
I saw firsthand how traditional marketing fell short. Most agencies didn't understand the operational grind, the cash flow pressures, or the simple need for things to just work.
When I saw the power of AI and automation, a lightbulb went on. These weren't just shiny new toys; they were the tools I wished I had for the last three decades. I founded X Digital Works to bring real-world, multi-unit business experience to the cutting edge of digital marketing.
Why We're Different
We're Operators First
We think like business owners, not just marketers. We prioritize ROI, efficiency, and systems that make your life easier. We build what you need, not what sells.
We Build Systems, Not Campaigns
One-off campaigns are a sugar high. We build you a permanent digital infrastructure—your brand, your funnel, your content engine—that generates value for years to come.
Tech Serves Business, Not the Other Way Around
AI is powerful, but it's a tool. Our focus is always on your business goals. We apply technology strategically to solve real-world problems and drive measurable growth.
I'm not interested in selling you 'AI.' I'm interested in building you a system that doubles your revenue. If AI is the best tool for the job, we use it. If not, we don't.
Let's Talk Business.
If you're ready to work with a partner who understands the pressures and potential of your business, let's connect. We can talk about your goals and see if we're the right fit to help you achieve them.
Book a Discovery Call